Our History and Legacy
@xsportshoes
At SDGO (Sri Devi Group Org), we build exceptional businesses on a foundation of trust, strong relationships, and an unwavering commitment to excellence. As a growing force in India’s retail and lifestyle sectors, we connect globally recognized brands with evolving consumer aspirations across retail, franchise, distribution, and multi-brand channels.
Our portfolio features leading national and international brands—including Adidas, Reebok, Crocs, Nike, Puma, Skechers, Levi’s, Raymond, Timex, Jockey, and Bosch—reflecting our dedication to quality, authenticity, and strong business partnerships.
Established in 1996, SDG is a versatile conglomerate deeply entrenched in the realms of footwear and apparel. Boasting a robust presence with around 85 franchise stores, we excel in managing renowned global brands such as Adidas, Reebok, Crocs, Bugatti, Just Watches, Jockey, louis Phillipe supported by a team of seasoned professionals. Our extensive distribution network spans leading brands including Levi’s, Raymonds, Parx, Park Avenue, Colour plus in apparel, In footwear SDG is the leading distribution house with top class brands such as Lee Cooper, Crocs, Skechers, Clarks, Abros, Hooves, Happenstance, Hush Puppies, ID and many more. SDG operates on pan India level.


































